The first convention I have decided to use is using wide-shots when filming. I think this would be good for showing the background behind them, as well as showing the artist dance and jump around clearly. I also think this would be good for showing the colour of the setting, as well as the lighting. I want to have a shot of my artist running through a lit street during sunset, or at night. I also want to have them running and dancing across the beach, which will make them look like a performer. This will appeal to my target audience as everything will be visible, and aesthetically pleasing.
I am also going to be using a lot of glitter for the make-up and the costume for my second convention. This would help emphasise the lighting as the glitter would reflect it. It would also make the artist appear fun and artsy as glitter is seen as a creative thing used for decoration. It would also make the video seem like more of a concert, as performers tend to wear a lot of it to be seen from far away. this would make the audience want to attend their concert. I want my artist to have blue and silver glitter on, which would match the lighting and the setting I am going to use. They seem like they have artistic intent and act like a performer at a concert. This will appeal to my target audience as young people tend to like dressing up a lot more.
For my third convention, I will also be using vibrant colours like most alternative videos. this will further reinforce the idea that it will make the audience feel like they are at a concert. This will also help me to use coloured and bold lighting. I want my video to mainly involve the colours dark blue and orange, as they tend to be the colours used at concerts, and they are also quite natural colours due to the sky and the sunset. This ill appeal to my target audience as it is something a lot of liked artists do now.
For my fourth convention, I will be using low-level lighting, however I will be developing this by doing it in colour rather than black and white. I am doing this as I want to film some of my shots in the sunset on the beach, and also some shots indoors with coloured lights. I will have quite dim lights, but they will be bright enough to be able to reflect off of the makeup and glitter, as well as the costume. This will appeal to my target audience as it's a very alternative convention, and is used frequently.
I will also be using the convention of challenging stereotypes, as I am having a woman as my artist, but she is going to be wearing bold and slightly masculine clothing, such as glitter, bold colours, and make-up. This is not what a stereotypically feminine woman would wear, which would reach my target audience better, due to the fact that young people tend to be more open-minded.
For my sixth convention I will be using high level, bold, and vibrant lighting. This gives the video a concert feel, as well as giving the video congruency. I will use the colours dark blue and orange, as these are the colours used in alternative music videos. They also match with the makeup and costume I am planning on doing. I might film some outside In the daytime, which would be quite bright and sunny also. This will appeal to my target audience as it is a popular convention, and is used in many popular videos, and some films.
I will not be using chiaroscuro lighting, as I want my video to have a lot of colour and boldness. I don't want anything to be black and white, as it might make it look quite dull and grey, which is the opposite of what I'm going for. I want everything to be quite dim, and lit by coloured lighting or the sunset lighting.
I will be using a handheld camera without a stand to make it seem quite lively and unstable. It would make the viewer feel like they are actually there, and dancing with the artist, as it matches their energy. I will be using quick edits to match the pace of the music, to make the video effectively match with the song. The quick edits will also give the video a lot of energy, which would match the liveliness of the artist dancing and lip syncing. The shots of them running and dancing around, as well as lip-syncing are going to be quite quick paced to match the tempo. This will appeal to my target audience as the video will be more realistic to them, as they could film on their phone and get a similar product.
I have also decided to use extreme close-ups, which i think would help emphasise the make-up look, as well as the costume. I also think this would be helpful in the facial expressions and lip syncing. I can add some close-ups of him lip syncing the song, so the audience recognise it as his artwork, and recognise her as a performer. I will also be adding some extreme close-ups of his eyes to show his makeup, as well as his expressions, This will appeal to my target audience as they might be more into quite unusual shots, as it is different to other pieces of media.
I will not be using the convention of a still, unmoving camera, as I think it would not match my song choice, and would not portray the feeling of chaos like all of my other conventions. I also want my audience to relate to the song and the music video, and a shake camera could show how anyone could be in the situation, as it looks like it's filmed on a phone.
No comments:
Post a Comment